Freelance Photographer Cambridge - Blog | 11 - Sweat Your Asset

February 17, 2017
bokeh photographic (Alistair Grant): Food & Drink Photographer; Commercial Photographer, Product Photographer & Packshot Photographer; Event Photographer; Portrait Photographer; Corporate Photographer & PR Photographer; Engagement Photographer & Wedding Photographer and Photography Training Courses in Cambridge, Huntingdon, Peterborough, Bedford, St Neots, St Ives and London. Freelance Photographer & Freelance Photography Services in Cambridgeshire, Bedfordshire, Northamptonshire, Norfolk, Suffolk, Essex, Hertfordshire and across the UK.    
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   Alistair Grant 

Freelance Photographer Cambridge & London

     
     

bokeh photographic: Blog No: 11

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Sweat Your Asset

If you are a start-up or small food & drink producer it’s time to sweat your greatest asset. Maybe you don’t yet realise what your greatest asset is? I’m referring to your production process which, apart from the provenance and quality of your final product, is what differentiates small-scale from large-scale manufacturers. Think about it - there’s a very good reason why supermarkets and big producers exploit bucolic ‘fake farm’ branding. Individually-produced goods are always valued more highly than mass-produced items! However, artisanal methods of production are usually hidden from view. And the maxim goes if your customers don’t see, they don’t know. Professional photography can help tell the entire story of your product and thus achieve an edge over competitors. The food & drink industry is a highly competitive sector and good images that will help sell your product are absolutely everything. A picture really is worth a thousand words – a series of pictures is worth considerably more!

I’m not entirely sure that there is such a thing as a standard food & drink photo shoot - certainly not in my experience - but if you are considering or even in the middle of planning a shoot chances are you will be thinking about white-background images (i.e. ‘high-key’ product and/or packshot photography) alongside lifestyle images. High-key images are the industry-standard for trade and e-commerce. Their purpose is to let the customer know exactly what they are buying without distraction - hence the plain white-background! Product & packshot images convey product detail extremely well but do not address product context. This is where lifestyle images come in. Lifestyle photography helps customers visualise consumption of the product by providing an (often aspirational) example of the features and benefits of buying the product. Unfortunately, neither white-background nor lifestyle images reveal anything about production of the product.

As an experienced commercial photographer working across the entire food & drink industry I always recommend when working with smaller-scale producers that production is included in the photography brief. Quality images of the production process provide the ideal platform to showcase to customers (not to mention potential customers) that a product is produced in a traditional, non-mechanised way in addition to the experience, expertise, care and attention of a skilled artisan producer. It’s no secret that people buy individually distinct products that they identify with and can relate to. My clients use food & drink production images for a variety of purposes including websites, blogs, marketing campaigns, promotional literature and point-of-sale displays: monochrome images are popular although I also supply in colour.

Naturally I’m aware of time and budget constraints. Photographing the production process needn’t involve additional work or disruption. I work quickly, efficiently and with minimal inconvenience as I shoot actual production in real time. Even better, production images need not significantly add to the costs of a food & drink photography shoot. I generally photograph food & drink production in a simple reportage style so avoiding the time, effort and equipment associated with high-key and lifestyle photography.

   
     

Call Alistair Grant on 07775 365507, Email alistair.grant@bokehphotographic.co.uk or click Booking Enquiries if you have any questions or would like to make a booking.

   
     

bokeh: "the aesthetic quality of the blur produced in the out-of-focus parts of an image produced by a lens"


Freelance Photographer offering Food & Drink Photography Cambridge; Commercial Photography Cambridge, Product Photography Cambridge & Packshot Photography Cambridge; Event Photography Cambridge; Portrait Photography Cambridge; Corporate Photography Cambridge & PR Photography Cambridge; Engagement Photography Cambridge & Wedding Photography Cambridge and Photography Training Courses in Cambridge. Also covering: Huntingdon, St. Ives, Ramsey, St. Neots, Peterborough, Bedford, Stamford, Newmarket, Sawtry, Alconbury Weston, Brampton, Hartford, Warboys, Houghton, Wyton, Godmanchester, Hilton, Hemingford Grey, Hemingford Abbots, Fenstanton, Whittesley, Yaxley, Needingworth, Somersham, Chatteris, Ely, Bar Hill, Grafham and Buckden.

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bokeh photographic - Alistair Grant | Freelance Photographer | Cambridge, London, UK

Food & Drink Photography | Commercial Photography & Product Photography | Corporate Photography & PR Photography | Portrait Photography (inc. 'Active Portraiture') | Event Photography | Wedding Photography | Photography Training Courses & Camera Tuition

Tel: 07775 365507 | Email: alistair.grant@bokehphotographic.co.uk