Freelance Photographer Cambridge - Blog | 15 - Performance Matters

March 17, 2017
bokeh photographic (Alistair Grant) - Freelance Photographer in Cambridge, St Ives, St Neots & Huntingdon. Food & Drink Photographer, Food Photographer, Drink Photographer, Product Photographer, Packshot Photographer, Pack Shot Photographer, Commercial Photographer, Restaurant Photographer, Culinary Photographer, Catering Photographer, Industrial Photographer, Agricultural Photographer, Farming Photographer, Editorial Photographer, Feature Photographer, Advertising Photographer, Event Photographer, Conference Photographer, Corporate Photographer, Business Photographer, Portrait Photographer, PR Photographer, Wedding Photographer, Property Photographer, Architectural Photographer, School Photographer and Photographic Training Courses in Cambridgeshire, Bedfordshire, Norfolk, Suffolk, Essex, Hertfordshire and East Anglia. St Ives, Cambridgeshire. Email: alistair.grant@bokehphotographic.co.uk, Tel: 07775 365507.    
Page Title Artwork - Blog written in grey text on a bright green rectangular background with a grey border. © bokeh photographic (Alistair Grant): Food Photographer, Commercial Photographer, Product Photographer, Packshot Photographer, Headshot Photographer, Industrial Photographer, Business Photographer, Event Photographer, Conference Photographer, Portrait Photographer, Corporate Photographer, PR Photographer, Wedding Photographer and Photography Training in Cambridgeshire, Bedfordshire, Norfolk, Suffolk, Essex, Hertfordshire and across the UK. Blog Page Title Artwork | bokeh photographic - Alistair Grant | Freelance Photographer - Cambridge, London & UK.Blog Page Title Graphic by Alistair Grant - Professional Photographer providing: Food & Drink Photography; Commercial Photography (Product Photography, Packshot Photography, Headshot Photography, Industrial Photography and all types of Business Photography); Event Photography; Conference Photography; Portrait Photography; Corporate Photography; PR Photography; Wedding Photography and Photography Training Courses in Cambridge, London and across the UK. St Ives, Cambridge: Email: alistair.grant@bokehphotographic.co.uk, Tel: 07775 365507.  

bokeh photographic 35mm Film Artwork - bokeh photographic written in dark blue text  superimposed over picture of Angel of the North simulated as a 35mm film photographic contact sheet frame. © bokeh photographic (Alistair Grant): Food Photographer, Commercial Photographer, Product Photographer, Packshot Photographer, Headshot Photographer, Industrial Photographer, Business Photographer, Event Photographer, Conference Photographer, Portrait Photographer, Corporate Photographer, PR Photographer, Wedding Photographer and Photography Training in Cambridgeshire, Bedfordshire, Norfolk, Suffolk, Essex, Hertfordshire and across the UK.bokeh photographic 35mm Film Artwork | bokeh photographic - Alistair Grant | Freelance Photographer - Cambridge, London & UK.bokeh photographic 35mm Film Graphic by Alistair Grant - Professional Photographer providing: Food & Drink Photography; Commercial Photography (Product Photography, Packshot Photography, Headshot Photography, Industrial Photography and all types of Business Photography); Event Photography; Conference Photography; Portrait Photography; Corporate Photography; PR Photography; Wedding Photography and Photography Training Courses in Cambridge, London and across the UK. St Ives, Cambridge: Email: alistair.grant@bokehphotographic.co.uk, Tel: 07775 365507.

   Alistair Grant 

Freelance Photographer Cambridge & London

     

bokeh photographic: Blog 15

Freelance Photographer Cambridge Blog Image | Blog 15 - Military Binoculars at National Trust Orford Ness National Nature Reserve. © bokeh photographic (Alistair Grant): Freelance Photographer, St Ives, Cambridge, London and across the UK.Blog 15 - Performance Matters (Military Binoculars at National Trust Orford Ness National Nature Reserve) | bokeh photographic - Alistair Grant | Freelance Photographer – Cambridge & London.Blog 15 - Performance Matters (Military Binoculars at National Trust Orford Ness National Nature Reserve) by Alistair Grant - Food Photographer; Commercial Photographer; Event Photographer; Portrait Photographer; Corporate Photographer; PR Photographer; Wedding Photographer and Photographic Training Courses in Cambridgeshire, Bedfordshire, Norfolk, Suffolk, Essex, Hertfordshire and across the UK. Email: alistair.grant@bokehphotographic.co.uk, Tel: 07775 365507.

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  About The Blog Artwork – About The Blog written in thick white chalk on square blackboard with green border. © bokeh photographic (Alistair Grant): Food Photographer, Commercial Photographer, Product Photographer, Packshot Photographer, Headshot Photographer, Industrial Photographer, Business Photographer, Event Photographer, Conference Photographer, Portrait Photographer, Corporate Photographer, PR Photographer, Wedding Photographer and Photography Training in Cambridgeshire, Bedfordshire, Norfolk, Suffolk, Essex, Hertfordshire and across the UK. About The Blog Blackboard Artwork | bokeh photographic - Alistair Grant | Freelance Photographer - Cambridge, London & UK.About The Blog Blackboard Graphic by Alistair Grant - Professional Photographer providing: Food & Drink Photography; Commercial Photography (Product Photography, Packshot Photography, Headshot Photography, Industrial Photography and all types of Business Photography); Event Photography; Conference Photography; Portrait Photography; Corporate Photography; PR Photography; Wedding Photography and Photography Training Courses in Cambridge, London and across the UK. St Ives, Cambridge: Email: alistair.grant@bokehphotographic.co.uk, Tel: 07775 365507.
  Latest Artwork - Latest written in thick white chalk on square blackboard with green border. © bokeh photographic (Alistair Grant): Food Photographer, Commercial Photographer, Product Photographer, Packshot Photographer, Headshot Photographer, Industrial Photographer, Business Photographer, Event Photographer, Conference Photographer, Portrait Photographer, Corporate Photographer, PR Photographer, Wedding Photographer and Photography Training in Cambridgeshire, Bedfordshire, Norfolk, Suffolk, Essex, Hertfordshire and across the UK. Latest Blackboard Artwork | bokeh photographic - Alistair Grant | Freelance Photographer - Cambridge, London & UK.Latest Blackboard Graphic by Alistair Grant - Professional Photographer providing: Food & Drink Photography; Commercial Photography (Product Photography, Packshot Photography, Headshot Photography, Industrial Photography and all types of Business Photography); Event Photography; Conference Photography; Portrait Photography; Corporate Photography; PR Photography; Wedding Photography and Photography Training Courses in Cambridge, London and across the UK. St Ives, Cambridge: Email: alistair.grant@bokehphotographic.co.uk, Tel: 07775 365507.
  Booking Enquiries Artwork - Booking Enquiries written in thick white chalk on square blackboard with green border. © bokeh photographic (Alistair Grant): Food Photographer, Commercial Photographer, Product Photographer, Packshot Photographer, Headshot Photographer, Industrial Photographer, Business Photographer, Event Photographer, Conference Photographer, Portrait Photographer, Corporate Photographer, PR Photographer, Wedding Photographer and Photography Training in Cambridgeshire, Bedfordshire, Norfolk, Suffolk, Essex, Hertfordshire and across the UK.Booking Enquiries Blackboard Artwork | bokeh photographic - Alistair Grant | Freelance Photographer - Cambridge, London & UK.Booking Enquiries Blackboard Graphic by Alistair Grant - Professional Photographer providing: Food & Drink Photography; Commercial Photography (Product Photography, Packshot Photography, Headshot Photography, Industrial Photography and all types of Business Photography); Event Photography; Conference Photography; Portrait Photography; Corporate Photography; PR Photography; Wedding Photography and Photography Training Courses in Cambridge, London and across the UK. St Ives, Cambridge: Email: alistair.grant@bokehphotographic.co.uk, Tel: 07775 365507.
  Mailing List Artwork – Mailing List written in thick white chalk on square blackboard with green border. © bokeh photographic (Alistair Grant): Food Photographer, Commercial Photographer, Product Photographer, Packshot Photographer, Headshot Photographer, Industrial Photographer, Business Photographer, Event Photographer, Conference Photographer, Portrait Photographer, Corporate Photographer, PR Photographer, Wedding Photographer and Photography Training in Cambridgeshire, Bedfordshire, Norfolk, Suffolk, Essex, Hertfordshire and across the UK.Mailing List Blackboard Artwork | bokeh photographic - Alistair Grant | Freelance Photographer - Cambridge, London & UK.Mailing List Blackboard Graphic by Alistair Grant - Professional Photographer providing: Food & Drink Photography; Commercial Photography (Product Photography, Packshot Photography, Headshot Photography, Industrial Photography and all types of Business Photography); Event Photography; Conference Photography; Portrait Photography; Corporate Photography; PR Photography; Wedding Photography and Photography Training Courses in Cambridge, London and across the UK. St Ives, Cambridge: Email: alistair.grant@bokehphotographic.co.uk, Tel: 07775 365507.
 

Performance Matters

Admittedly I own more photography kit than most amateur photographers (although every now and again somebody turns up to one of the bokeh photographic Training Courses with more equipment than they could ever hope to use) although on the other hand I probably don’t own as much kit as people might think. For the record I currently own 15 lenses – I’m only counting the Canon EOS kit that I use professionally and not gear that I retain for personal photography. Crucially, all 15 lenses are indispensable. There is no dead wood or vanity items in my kit bag!

So it’s not just the number of lenses that is important but how they perform and how they are used which is down to the experience and skills of the photographer! My glass collection covers a wide range of focal lengths (16mm to 400mm excluding modifiers such as bellows, extenders etc.) which reflects the diverse subjects that I photograph. For example, taking food photography where I work across the entire food & drink sector I may need a wide-angle lens when photographing a crop, a telephoto lens when photographing a speaker at a product launch and specialist macro and tilt-shift lenses when shooting product & packshot images or plated food on a restaurant shoot. I often get asked what is my favourite glass? If you understand the importance of matching lens to the subject being photographed you’ll realise that this is a somewhat spurious question. However, I do have a soft spot for my Canon 70-200mm f/2.8 L IS USM I which means it is generally the first glass to be packed for a shoot (NB: ‘I’ denoting the original version of this lens introduced in 2001 which IMHO is faster and sharper than the MK II launched in 2010). Even though some lenses are called upon less frequently than others (e.g. my Canon 85mm f/1.2 L USM II which down to its hugely impressive specifications I tend to reserve for low-light portraits and weddings where this glass can really make a difference) all the lenses I own stand out.

It’s perhaps not surprising that my glass collection has remained static for quite some time. I don’t buy on impulse and thoroughly research kit before making a purchase. And I do mean thoroughly research; I’m the only person I know who can get excited by - some might say understand - Modulation Transfer Function (MTF) curves. Even so, the performance of a lens in the field doesn’t always match that on paper. If this is beyond 'my' acceptable limits the glass is sold on as are lenses that I no longer have a use for such as my Canon 600mm.

The bottom line is that no matter how great a piece of kit looks performance matters. If performance is lacking there simply isn’t room in the kit bag. In the case of these old military binoculars on the roof of the bomb ballistics building at Orford Ness National Nature Reserve that’s probably just as well as the kit bag is already far, far too heavy!

   

→ Call Alistair Grant on 07775 365507, Email alistair.grant@bokehphotographic.co.uk or click Booking Enquiries if you have any questions or would like to make a booking.

   
     

bokeh: "the aesthetic quality of the blur produced in the out-of-focus parts of an image produced by a lens"


Alistair Grant (bokeh photographic) –Cambridge, St Ives, St Neots & Huntingdon Freelance Photographer providing Food & Drink Photography, Food Photography, Drink Photography, Product Photography, Packshot Photography, Pack Shot Photography, Commercial Photography, Restaurant Photography, Culinary Photography, Catering Photography, Industrial Photography, Agricultural Photography, Farming Photography, Editorial Photography, Feature Photography, Advertising Photography, Event Photography, Conference Photography, Corporate Photography, Business Photography, Portrait Photography, PR Photography, Wedding Photography, Property Photography, Architectural Photography, School Photography and Photography Training Courses in Cambridge, London, Huntingdon, St. Ives, Ramsey, St. Neots, Peterborough, Bedford, Stamford, Newmarket, Sawtry, Alconbury Weston, Brampton, Hartford, Warboys, Houghton, Wyton, Godmanchester, Hilton, Hemingford Grey, Hemingford Abbots, Fenstanton, Whittesley, Yaxley, Needingworth, Somersham, Chatteris, Ely, Bar Hill, Grafham and Buckden.

  Back To Page Top Artwork – Upwards grey arrow on green square with grey border. © bokeh photographic (Alistair Grant): Food Photographer, Commercial Photographer, Product Photographer, Packshot Photographer, Headshot Photographer, Industrial Photographer, Business Photographer, Event Photographer, Conference Photographer, Portrait Photographer, Corporate Photographer, PR Photographer, Wedding Photographer and Photography Training in Cambridgeshire, Bedfordshire, Norfolk, Suffolk, Essex, Hertfordshire and across the UK.Back to Page Top Artwork | bokeh photographic - Alistair Grant | Freelance Photographer - Cambridge, London & UK.Back To Page Top Graphic by Alistair Grant - Professional Photographer providing: Food & Drink Photography; Commercial Photography (Product Photography, Packshot Photography, Headshot Photography, Industrial Photography and all types of Business Photography); Event Photography; Conference Photography; Portrait Photography; Corporate Photography; PR Photography; Wedding Photography and Photography Training Courses in Cambridge, London and across the UK. St Ives, Cambridge: Email: alistair.grant@bokehphotographic.co.uk, Tel: 07775 365507.

bokeh photographic - Alistair Grant | Freelance Photography - Food & Drink Photography - Photography Training | Cambridge - London - UK | Tel: 07775 365507