Freelance Photographer Cambridge - Blog | 20 - Beautifully Plated Dishes

May 05, 2017
bokeh photographic (Alistair Grant) - Freelance Photographer in Cambridge, St Ives, St Neots & Huntingdon. Food & Drink Photographer, Food Photographer, Drink Photographer, Product Photographer, Packshot Photographer, Pack Shot Photographer, Commercial Photographer, Restaurant Photographer, Culinary Photographer, Catering Photographer, Industrial Photographer, Agricultural Photographer, Farming Photographer, Editorial Photographer, Feature Photographer, Advertising Photographer, Event Photographer, Conference Photographer, Corporate Photographer, Business Photographer, Portrait Photographer, PR Photographer, Wedding Photographer, Property Photographer, Architectural Photographer, School Photographer and Photographic Training Courses in Cambridgeshire, Bedfordshire, Norfolk, Suffolk, Essex, Hertfordshire and East Anglia. St Ives, Cambridgeshire. Email: alistair.grant@bokehphotographic.co.uk, Tel: 07775 365507.    
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   Alistair Grant 

Freelance Photographer Cambridge & London

     

bokeh photographic: Blog 20

Freelance Photographer Cambridge Blog Image | Sous Chef placing Asparagus in pot of boiling water during restaurant service. © bokeh photographic (Alistair Grant): Freelance Photographer, St Ives, Cambridge, London and across the UK.Blog 20 - Beautifully Plated Dishes (Sous Chef placing Asparagus in pot of boiling water during restaurant service | bokeh photographic - Alistair Grant | Freelance Photographer – Cambridge & London.Blog 20 - Beautifully Plated Dishes (Sous Chef placing Asparagus in pot of boiling water during restaurant service by Alistair Grant - Food Photographer; Commercial Photographer; Event Photographer; Portrait Photographer; Corporate Photographer; PR Photographer; Wedding Photographer and Photographic Training Courses in Cambridgeshire, Bedfordshire, Norfolk, Suffolk, Essex, Hertfordshire and across the UK. Email: alistair.grant@bokehphotographic.co.uk, Tel: 07775 365507.

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Beautifully Plated Dishes

You don’t need to be involved in the food & drink industry to appreciate the importance of (good) food & drink photography. Images are as crucial to growers, manufacturers, retailers, etc. as they are to consumers of food. As reported in Charles Spence’s excellent book ‘Gastrophysics’ there can be little doubt that some restaurants are preparing food differently in order to look good on Instagram. Note the counter-argument that this sometimes comes at the cost of the actual flavour of the food. Overlooking the risk that the visual appeal of a meal is becoming an end in and of itself, evidence consistently demonstrates that a beautifully plated dish is more attractive to prospective diners than when constituents are randomly arranged on the plate. Even though some high profile studies have recently been discredited there is a growing evidence base concerning the science of making food appear more attractive. Personally I hate the term ‘food porn’ but ever since it was coined in 1977 (NB: as ‘gastro porn’ - the terms are interchangeable) it and its connotations have become ubiquitous. It is no longer sufficient that food tastes good or that the fundamental purpose of food is to provide nourishment; above all else food must look good. As a Food & Drink Photographer I regularly shoot beautifully plated dishes. However, food & drink is a broad church and I believe it is important to photograph the entire food & drink sector from ‘fork to fork’.

I shoot beyond beautifully plated dishes because I think it is crucial that people have an understanding and therefore an appreciation of the food that is on the plate before them – how exactly is that beautifully plated dish arrived at? Although food & drink is currently ‘on-trend’ knowledge is perhaps at an all time low and the UK population is becoming increasingly removed from where their food comes from. In a recent Linking Environment & Farming poll 43% of 16-to-23 year olds considered themselves knowledgeable about food yet 36% did not know that bacon comes from pigs whilst 40% failed to link milk with a dairy cow! That we have lost understanding of food in part explains the obesity crisis whilst, somewhat paradoxically, certain sectors of the UK population are malnourished (i.e. not having the right balance of nutrients) with others undernourished (i.e. not having enough to eat) due to food poverty.

If involved in the food & drink sector you may think all very well but how is this relevant to my own business? Extending photography beyond beautifully plated dishes allows you to tell consumers something additional about your product(s) in ways that narrative simply can’t convey. Such images help impart information that differentiates you from competitors or provides detail that isn’t immediately apparent to customers e.g. provenance and quality of ingredients or artisanal methods of production. My take is that not limiting food & drink photography to signature dishes alone is a win-win situation. Consequently, I spend as much time photographing in kitchens not to mention agricultural fields, manufacturing/packaging plants and retail establishments, as I spent shooting in restaurants where beautifully plated dishes are consumed. In fact, as part of ‘fork to fork’ coverage I photograph all people, places and events associated with the food & drink industry.

   

→ Call Alistair Grant on 07775 365507, Email alistair.grant@bokehphotographic.co.uk or click Booking Enquiries if you have any questions or would like to make a booking.

   
     

bokeh: "the aesthetic quality of the blur produced in the out-of-focus parts of an image produced by a lens"


Alistair Grant (bokeh photographic) –Cambridge, St Ives, St Neots & Huntingdon Freelance Photographer providing Food & Drink Photography, Food Photography, Drink Photography, Product Photography, Packshot Photography, Pack Shot Photography, Commercial Photography, Restaurant Photography, Culinary Photography, Catering Photography, Industrial Photography, Agricultural Photography, Farming Photography, Editorial Photography, Feature Photography, Advertising Photography, Event Photography, Conference Photography, Corporate Photography, Business Photography, Portrait Photography, PR Photography, Wedding Photography, Property Photography, Architectural Photography, School Photography and Photography Training Courses in Cambridge, London, Huntingdon, St. Ives, Ramsey, St. Neots, Peterborough, Bedford, Stamford, Newmarket, Sawtry, Alconbury Weston, Brampton, Hartford, Warboys, Houghton, Wyton, Godmanchester, Hilton, Hemingford Grey, Hemingford Abbots, Fenstanton, Whittesley, Yaxley, Needingworth, Somersham, Chatteris, Ely, Bar Hill, Grafham and Buckden.

  Back To Page Top Artwork – Upwards grey arrow on green square with grey border. © bokeh photographic (Alistair Grant): Food Photographer, Commercial Photographer, Product Photographer, Packshot Photographer, Headshot Photographer, Industrial Photographer, Business Photographer, Event Photographer, Conference Photographer, Portrait Photographer, Corporate Photographer, PR Photographer, Wedding Photographer and Photography Training in Cambridgeshire, Bedfordshire, Norfolk, Suffolk, Essex, Hertfordshire and across the UK.Back to Page Top Artwork | bokeh photographic - Alistair Grant | Freelance Photographer - Cambridge, London & UK.Back To Page Top Graphic by Alistair Grant - Professional Photographer providing: Food & Drink Photography; Commercial Photography (Product Photography, Packshot Photography, Headshot Photography, Industrial Photography and all types of Business Photography); Event Photography; Conference Photography; Portrait Photography; Corporate Photography; PR Photography; Wedding Photography and Photography Training Courses in Cambridge, London and across the UK. St Ives, Cambridge: Email: alistair.grant@bokehphotographic.co.uk, Tel: 07775 365507.

bokeh photographic - Alistair Grant | Freelance Photography - Food & Drink Photography - Photography Training | Cambridge - London - UK | Tel: 07775 365507